Creative & Content Strategist

Chase Ayres.

Just someone who makes brand and content strategy a little less boring.

Chase Ayres, creative and content strategist based in Indianapolis
Cummins Inc., Creative Content Sr. Specialist Marian University, Adjunct Instructor

Part storyteller. Part strategist.
Fully in on making things that actually mean something.

I work in-house at Cummins, where I lead creative content strategy for the Components business, helping teams figure out how to sound like themselves and actually mean what they say. It's part brand work, part storytelling, part creative problem-solving, and I wouldn't have it any other way.

My background spans digital marketing and visual design, which means I've worked across everything from paid campaigns and SEO to video, motion, illustration, and the occasional internal doc that deserves a little love. Basically, if it tells a story or moves the brand forward, I've probably built it.

On the side, I teach marketing strategy and visual design at Marian University. Helping students connect creative thinking to real-world execution is the kind of work that keeps you honest.

What I work on

Brand voice & messaging Campaign content Content planning & strategy Motion & video Creative direction SEO & digital content Visual design Internal communications